Did you ever wonder why fashion is so intriguing to us? It’s because fashion holds an alluring mystery—one with infinite solutions in the form of trends. The problem we’ve encountered is that fashion is constantly evolving and requiring more solutions, which in turn motivates us to continue fueling fashion’s insatiable fire with flammable trends. Believe it or not, a man we’ve all come to know unwittingly exposed fashion’s mystery long ago…have you ever heard of Twain’s theory of conformity? Basically, he believes there are two types of people in this world…the people who start the fire and the people who fuel it. Any fashionista would tell you this—trends spread like wildfire and if you don’t keep up with them, you’re gonna get burned! That’s where we come in—the inconformistas. It’s up to us to not only keep up with the fire, but start it. But the only way to do that is by dictating our own style and marching to the beat of our own drum. Now tell me…are you ready to embrace your inner hipster?